business tips

Prove It

Don’t just tell people about the benefits of your offering. Give them proof. 

A Customer Story is the Strongest Proof You Can Offer

Clearly demonstrate how an existing customer has experienced a tangible gain from using your product.

People are more likely to accept a solution if others like them have already accepted that same solution. The more the customer in your story shares in common with your potential buyer, the more persuasive this will be.
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Name It, Frame It, Claim It

Without a name, strategies, decisions, and behaviors are abstract concepts. But when names are attached, complex situations such as “bait and switch”, “superiority complex”, or “Achilles’ heel” are instantly understood. 

To Dramatically Improve Your Understanding of a Situation, Give it a Name

Names help us learn, make sense of, and take control of a situation. The framework provided by a name improves our ability to quickly recognize and respond to that situation in the future.

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Don’t Put All Your Efforts into Your Own Web Site

75% of your efforts on the web should be off of your own site. 

It’s Not What You Say, It’s What Others Say About You

Whatever your business, there are social networks, blogs, and forums where your target market is already spending time. Contribute to these communities, and you will create roads leading back to your own site. 

A company’s web site should be a hub. The more connections to your hub, the more visible you will be.

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